Following the success of the spring collection of pursecase inspired by the beautiful PCH, it just seemed right to venture across the country to the East Coast and take inspiration from the alluring bright lights of bustling New York City. From the artistic walls of Brooklyn, to the royal streets of the Upper East Side, over to the academic and sophisticated West Village and then down to trendy SoHo, our team was struck with the beauty of this city that is so different from our home. We loved strolling the streets and seeing the bright and diverse colors of these places. Just like the colors of this new collection, each of these small parts of town are unique and beautiful in their own right.
What really struck our team about Brooklyn was the electric style of the people within it as well as the amazingly special art scene that populates not only the galleries of this excitement packed neighborhood, but the walls and streets as well.
UPPER EAST SIDE
We then traveled to the Upper East Side and immediately noticed how much the upscale and fashion-filled neighborhood had to offer.
From there, the picturesque and student filled streets of the West Village drew our eye because it really optimized the girl-on-the-go attitude that encapsulates the pursecase brand.
Finally landing on the fire escape clad buildings of SoHo we knew that the streets of New York was the perfect place to draw inspiration from, with this neighborhood offering a trendy and desirable aesthetic that no one could turn down!
Take a look at the collection and dive into the rich culture and unique style of NYC today!